Hello, my name is
Dex Anderson
Digital Marketer
- dex.s.anderson17@gmail.com
- +27-756-7730
About me
I am an experienced email copywriter with 3 years in customer service, crafting persuasive emails that engage, convert, and drive results for diverse audiences.
Customized Content Marketing
With 3 years of customer service experience at Vodafone and expertise in email copywriting, I’ve mastered creating customized content marketing strategies that drive results. At Vodafone, I used systems like webchat to engage customers, understand their needs, and deliver tailored solutions that boosted sales. This experience sharpened my ability to connect with diverse audiences and craft persuasive email campaigns that align with brand goals. I design emails that engage, convert, and build loyalty. You can trust me to deliver content that reflects your brand’s voice and stays ahead of industry trends for maximum impact.
I’ve spent these years mastering the art of creating high-converting email campaigns, leveraging skills in audience segmentation, compelling copywriting, and personalized content strategies. With me, you won’t just receive a one-size-fits-all approach, I’ll collaborate with you to create tailored solutions that align perfectly with your brand’s vision and goals.
What I do
Email Campaigns
I create engaging, personalized content with compelling subject lines, persuasive copy, clear calls-to-action, and strategic email flows. By optimizing through A/B testing and performance analysis.
WEB CONTENT
I design visually compelling and user-centric landing pages that clearly communicate your value proposition. By combining persuasive copy, seamless navigation, and strategically placed calls-to-action.
SOCIAL MEDIA OPTIMIZATION
Engage your audience, drive conversions, and build your brand with powerful, platform-specific social media copy. From attention-grabbing hooks, I craft content that resonates, leveraging trends, storytelling, and data to deliver results
Skills
My Experience
2024-Present
Anderson Agency
Digital marketer
Leveraging experience from webchat to grow into an email marketing manager involves using insights from real-time customer interactions to understand behavior, preferences, and pain points, which are critical for creating customer-centric campaigns. Through webchat, I developed strong communication skills, learned to analyze performance metrics, and became familiar with digital tools—skills that transitioned naturally into email marketing. Over time, I expanded my knowledge of digital marketing through, hands-on projects, and integrating email strategies with other digital channels like social media and SEO, enabling me to design targeted, data-driven campaigns that align with customer journeys and business goals.
2021-2024
VodafoneUK
Customer service representative
I was responsible for shaping the in-house webchat experience at Vodafone, ensuring seamless and efficient communication for both our customers and client-based operations. I take pride in designing a platform that consistently delivers high-quality interactions, earning positive feedback from customers and contributing to Vodafone's reputation for excellent customer support